19 October 2012
Vanity Fair’s November 2012 issue includes a supplement on art to coincide with London’s Frieze Art Fair. Cristina Ruiz’s “Frieze vs Basel” article looks at the increasing importance of branding for art fairs as they expand internationally. Jasmine Montgomery, CEO of Seven, is quoted talking about building equity across borders.
12th May 2012
SEVEN LAUNCHES TWO NEW RENAULT CARS IN NAIROBI, KENYA
Seven designed and organised the launch of two new Renault cars at the Intercontinental Hotel on the 12th of May at an event attended by the French Ambassador and leading lights from the commercial world as well as much of Nairobi’s press. The RENAULT KOLEOS, all about Redefining Style, and the RENAULT FLUENCE, Redefining Luxury, came down the catwalk following a fashion show designed to highlight the world of French fashion and style that these two cars bring to the market.
19th April 2012
ZAIN BAHRAIN FACEBOOK CAMPAIGN RESULTS
Results of the “Are You the One” campaign for Zain are beyond expectations. Zain has reached its target of 1000+ new “Likes, increasing Facebook fans from 23,000 to 24,084, and involving 500+ participants in the talent search within 19 days
April 16th 2012
Seven is launching a new campaign in Bahrain for Zain featuring real people. The teaser campaign inviting Bahraini youth to audition has launched across social media. The winning contestants will be featured in Zain’s advertising on billboards, online, and on FaceBook. The campaign reflects Zain’s commitment to being the leading brand in Bahrain in terms of embracing social media.
April 10th 2012
SEVEN DESIGNS ZAIN STAND FOR ICT EXPO 2012 BAHRAIN
Opened by His Highness Shaikh Mohammed bin Mubarak Al Khalifa, Deputy Prime Minister, Chairman of the Supreme Committee for Information and Communication Technology (SCICT), the Bahrain IT Expo 2012 took place with Bahrain International eGovernment Forum 2012 at the Ritz-Carlton, Bahrain Hotel and Spa – Al Ghazal Ballroom from the 10th to the 11th of April 2012.
3rd April 2012
EASTER IN KIBERA
Our Nairobi team were in the Kibera slum visiting the Seven nursery school. For a description of the day by Alia Bellamy in our Nairobi office, click on the link below…
March 27th 2012
SEVEN’S CEO ON THE BBC
Jasmine was recently a guest on The Bottom Line with Evan Davies, broadcast on the BBC World Service and Radio 4 and on BBC News 24 and BBC World internationally.
For an excerpt from the show, click on the link below
JACANA APPOINTS SEVEN BRANDS
Jacana is a leading player in the African private equity industry. Seven has been appointed to advise Jacana on their brand positioning. Watch this space…
Feb 28th 2012
SEVEN & ZAIN LAUNCH CAMPAIGN FOR GROUND BREAKING NEW PRODUCT
Zain Bahrain have just launched their “PayPerCall” campaign, featuring a breakthrough new payment system that allows customers of their pre-paid Easy Talk package to pay per call, not per minute, at a fixed price of 35 fils however long they talk. The package also offers customers unlimited access to three of the most popular websites in Bahrain; Google, Facebook and the sports site Koora. Seven is Zain’s advertising agency in Bahrain and is responsible for their advertising campaigns.
January 20th 2012
SEVEN BRANDS LAUNCHES NAIROBI OFFICE
Seven has established their Nairobi office in order to provide African clients with a team on the ground, which is made up of both local and international talent. The office is led by Managing Director Tomas Omamo. Creative leadership is provided by Hannah Shore based in Nairobi and by our global creative director Tina Prior. Strategic leadership comes from Jasmine Montgomery, co-founder of Seven Brands. Client service leadership is provided by Alia Bellamy.
Seven is an international branding, marketing and advertising agency focused on high growth markets with offices in London, Bahrain, and Nairobi. Seven manages the Zain brand across Saudi Arabia, Kuwait, Bahrain, Jordan, Iraq and Sudan. In 2011 Seven took over from JWT as the advertising agency for Zain in Bahrain. We are currently working on the launch of a new bank in Kuwait, a new cinema brand in Angola, the international PR campaign for the launch of the Ferrari Opus mobile phone, and Youssou N’Dour’s charity New Africa.
Look at any list of the top 100 brands by value globally and there is no African brand on that list. Seven’s mission is to change that. We want to be part of putting an African brand on the list of the world’s most powerful brands.